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Marketing Management
1)
A leading American fast food company, which specializes in sandwiches and
coffee, wishes to enter the Indian market. Having engaged you as consultant to
scan the competition for them and identify existing opportunity, what products
and firms would you consider as its competitors? What scanning techniques would
you apply to analyze competition and submit the report?
2)
One of the erstwhile leaders in the consumer entertainment electronics has hired
your services as a marketing consultant to advice on possible diversification.
The company has been considering several products for diversification; some of
these are manufacturing and marketing dish antennas, creating a new
entertainment company, or entering into feature film production. Evaluate these
new product opportunities and give your recommendation to the company with proper
justification.
3)
If you are the purchase manager of an engineering company and you are required
to buy consumables, spare parts, and machine tools, how would you use the
Internet for buying these items and how would you evaluate the credibility of a
vendor on the website?
4)
If you are the purchase manager of an engineering company and you are required
to buy consumables, spare parts, and machine tools, how would you use the
Internet for buying these items and how would you evaluate the credibility of a
vendor on the website?
5)
A company wishes to launch a new toothpaste which can effectively prevent
cavities and tooth decay. But the toothpaste market is highly crowded with
multiple brands. Assume you were to evolve a marketing communication strategy.
Which appeal will you use and why?
6)
“The Indian market is in a growth phase yet the profit margins are declining
but costs to serve a customer are increasing every day”.Given this situation
many retail stores seem to be closing their shops in the Malls of Gurgaon. If
you were to advise Pizza Hut which is one such retail outlet what advice will
you give? What advice will you give to mall management?
7)
What is strategic orientation? How relevant is it in the contemporary Indian
environment?
8)
The cable television industry is a relatively new industry in the country. It
has been growing at a high
rate but is beset with several problems. A leading news magazine has decided to
diversify into cable and satellite television and has appointed you as its
marketing manager. How will you position your products? Whom would you target?
What marketing strategy will you like to evolve to
gain a foot hold in the market?
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