Marketing Management ARAVIND - 09901366442 – 09902787224
WE PROVIDE KSBM MBA EMBA BMS DMS GDM CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS ar a v i n d.b a n a k a r @g m a i l. c o m ARAVIND - 09901366442 – 09902787224 www.mbacasestudyanswers.com Marketing Management 1) A leading American fast food company, which specializes in sandwiches and coffee, wishes to enter the Indian market. Having engaged you as consultant to scan the competition for them and identify existing opportunity, what products and firms would you consider as its competitors? What scanning techniques would you apply to analyze competition and submit the report? 2) One of the erstwhile leaders in the consumer entertainment electronics has hired your services as a marketing consultant to advice on possible diversification. The company has been considering several products for diversification; some of these are manufacturing and marketing dish antennas, creating a new entertainment company, or entering into feature film pro...